Ever wondered how lying in a giant bathtub of salt water in complete darkness became a wellness trend? Buckle up, buttercup - we're diving into the weird history of Floating. Picture this: It's 1954, and a neuroscientist named John C. Lilly has a question that sounds like it came from a very specific kind of party. "What happens to the brain," he wonders, "when you remove literally all stimulation from the outside world?" Most people would shrug and move on with their lives.

You've seen it everywhere: Instagram ice bath selfies, cold plunge evangelism, wellness clubs installing contrast therapy rooms....

You've noticed it, haven't you? The sun's setting before dinner now. An unexplained heaviness settles in around 3pm. You're hitting...

Did you know you can use your HSA (Health Savings Account) or FSA (Flexible Spending Account) for Float Therapy, Fire & Ice Sessions,...