fire & ice
Available in Sacramento only. Opens December 2023!
Help fight depression by cold plunging! Your body releases a powerful natural dose of endorphins every time you plunge, making cold exposure a physiological stress in a controlled environment. You get high on your own supply.
Being immersed in cold water stimulates leukocytes, the white blood cells that help fight off illnesses. It also causes the lymphatic system to contract, forcing fluid through the lymph nodes. This process aids in detoxing the body and strengthening your immune system. A study has
Cold plunging has shown the ability to increase your baseline dopamine. Dopamine is the molecule in our brain and body that is linked to motivation. According to Dr. Andrew Huberman, dopamine can enhance our depth of focus and lower our threshold for taking action towards our specific goals.
The boost in norepinephrine you'll get from consistent ice baths has been shown to be up to 5x. This neurotransmitter can dramatically reduce inflammation and help with chronic pain.
Cold water therapy has been shown to be an effective supplemental treatment for stress relief by decreasing the stress hormone cortisol. A study found that regular cold showers and ice baths helped reduce anxiety and improve the mood of participants.
When you dip into the Plunge, your body triggers the autonomic nervous system. This system is a network of vessels and nerves, split into two parts that control your response to stress. When you begin to control your response to stress, you’ll likely find that you begin to control your relaxation and sleep.